IS628 Real-time Business intelligence at continental airlines Case Study

IS628 Real-time Business intelligence at continental airlines - Case Study Example ground on the data collected by its active data warehousing program, the management team of Continental conducts a process meeting every sidereal day to discuss about the associations progress. There exists a strong believe among the management team members that, a thing which cannot be measured, can neer be managed. Therefore in order to keep in track with the experiences of their customers using the airlines, the management team members were solely dependent on the active data warehousing program. The companys performance was analyzed by several factors such as their customers satisfaction regarding flight arrival and divagation times, handling of baggage, and many more. Other areas were Continental Airlines mapd active data warehousing are airline security, operations of flight, revenue accounting and management, fraud detection, and others. In addition to traditional paths of using active da ta warehousing, Continental airlines used it differently for reconstructing their goals and making their airlines the most favorite choice for their customers. They made use of active data warehousing to the maximum possible extent to gain information regarding their customers experience as well as the companys performance based on its implementation. The information gathered using the real-time warehousing program was interpreted in such a way that it helped the management team of Continental to make necessary changes to improve the experience of their customers and alter their entire business to match with the needs of their customers.Continental Airlines was once at the verge of bankruptcy but achieved a turnaround after implementing some optimal strategies. Continental revolutionized its functioning by adopting strategies relevant to Business Intelligence. Go onwards was the earliest plan adopted by Continental for revolutionizing itself. The